Sebastian is always on the hunt for What’s Next. For the next big idea and the artistic twist that will change the way the world creates, and reshape the world we see. From the underground up, life is our inspiration and always has been. Sebastian has defined creative hair styling for forty years, they worked hair wet for the very first time, and they created the crimper that styled a generation. Their art transforms the world you see, and opens the imagination even wider.


Since the beginning, Sebastian has enabled stylists and the stylish with new products, tools and techniques. Our styles work in the spotlight, in the salon and on the street. Their innovations simplify, and put self-expression in your hands.

Every decade heralds a new line-up of icons that test the limits of hair creation. Cellophanes was the first colour that came with choice. Shaper, the world’s first any-which-way spray & Potion 9 created the canvas for limitless style.

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